Tweets: Search Console Just Started Counting Lens Traffic. Check This Before You Credit Your Last Refresh.

1. Search Console now splits Web traffic into Text-based and Multimodal. Multimodal counts Google Lens, Circle to Search, image uploads, and Chrome's "Search this image." Rolled out September 24. [LINK]

2. John Mueller confirmed the multimodal data wasn't in Search Console's counts before. If your numbers jumped this week, check the Text-based filter before you credit last month's refreshes. [LINK]

3. September 24 brought the new multimodal data, the start of the September spam update, and ranking volatility. Three reasons your traffic could move in one window. Don't attribute anything to a refresh shipped that week yet. [LINK]

4. The Multimodal filter has no query data. Searches start from a photo or screenshot, so there's nothing to show. Go straight to the Pages tab and sort by impressions instead. [LINK]

5. A page with lots of multimodal impressions and almost no clicks is getting seen and skipped. The fix usually starts with the image: original photo, near the top, with plain-language alt text. [LINK]

6. Most refresh checklists treat images as an afterthought. For pages people find through Google Lens, the photo is doing more work than your intro paragraph. [LINK]

7. Ecommerce, recipes, home improvement, gardening, fashion, troubleshooting guides: if people point their phone at the thing your page covers, open the new Multimodal filter today. Full breakdown here. [LINK]