John
Head of Content & SEO, SEO Refresher
John has spent more than a decade in content marketing and SEO, helping SaaS companies and publishers grow organic traffic from the content they already have. He's run hundreds of content audits and refresh programs, and he cares more about what Search Console actually shows than what the latest hot take says. At SEO Refresher, he writes about content decay, AI search, and practical ways to keep older posts ranking.
- Search engine optimization
- Content marketing
- Content refreshing
- Answer engine optimization
- Google Search Console
Articles by John
AI Overviews Now Show Up When People Search Your Brand Name. Refresh These Pages First.
·6 min readGoogle Says Scaled Content Is Now a Bigger Problem Than Link Spam. Check Your AI Refreshes.
·6 min readSearch Console Just Started Counting Lens Traffic. Check This Before You Credit Your Last Refresh.
·6 min readA 41-Day Test Just Showed AI Crawlers Can't See Your JavaScript Links
·6 min readGoogle Just Suspended Its Parasite SEO Penalty in Europe. Here's Why That Should Change Your Own Audit.
·6 min readGoogle Removed the 'Show More' Button on AI Overviews. Here's What That Means for Every Page You Haven't Refreshed.
·5 min readGoogle's August 2026 Spam Update Is Done. Most Sites Still Don't Know If It Hit Them.
·6 min readSearch Console's AI Report Just Went Live for Everyone. Here's How to Use It.
·5 min readGoogle Explained How It Decides Which Refreshes Get Recrawled First
·6 min readGoogle Just Explained Why Fake Content Refreshes Don't Work Anymore
·6 min readYour #1 Google Ranking No Longer Guarantees an AI Overview Citation
·6 min readHow to Update Old Blog Posts for E-E-A-T: The Content Refresh Guide
·How to Build a Content Refresh Schedule That Actually Works (Free Template)
·How to Refresh Content With AI Without Losing Your Voice (Or Getting Penalized)
·When to Delete, Refresh, or Redirect Old Content: A Decision Framework
·How to Use Google Search Console to Find Content Refresh Opportunities
·SaaS Content Refresh Guide: How to Keep Your Blog Ranking as Your Product Evolves
·The Content Refresh Checklist: 15 Things to Update Before You Republish
·What Is Content Decay — And How to Reverse It
·How to Do a Content Audit in 2 Hours (Step-by-Step)
·How to Do a Content Audit in 2 Hours (Step-by-Step)
·10 Real Content Refreshes That Doubled Traffic (With Numbers)
·10 min read5 Warning Signs Your Content Is Quietly Killing Your SEO
·7 min readAEO vs SEO: How to Optimize Content for AI Search Engines in 2026
·7 min readai-crawlers-javascript-links-invisible-content-refresh.tweets
·ai-overview-citations-dont-follow-rankings-anymore.tweets
·ai-overviews-branded-searches-refresh-brand-pages.tweets
·The 3-5x ROI Secret: Why Content Refreshing Beats Creating From Scratch
·8 min readgoogle-ai-overviews-dynamic-expansion-refresh-priorities.tweets
·google-august-2026-spam-update-diagnose-before-refresh.tweets
·google-crawl-budget-refresh-priority.tweets
·google-scaled-content-bigger-problem-than-link-spam.tweets
·google-site-reputation-abuse-eea-enforcement-pause.tweets
·gsc-ai-report-refresh-priorities.tweets
·gsc-multimodal-filter-refresh-priorities.tweets
·why-fake-content-refreshes-dont-work-anymore.tweets
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